M&T Bank

Raise the Green Flag

The green flag with the M&T logomark became a strong symbol for the bank coming out of recession times. The green flag was in contrast to raising the white flag. If you needed help, M&T would be there for you and your business. The symbolism was so strong and successful that it carried on and was woven into their creative for over a decade. Though the green flag began as a bold, in your face symbol, in later years it evolved to just green flag texture.

The two campaigns below represent the first couple years of the green flag. All original photography was used. There were many versions and variations for all markets - branch advertising, out-of-home, print to name just a few uses.