M&T Bank

Good Game Days Campaigns

Every fall M&T Bank promotes a campaign around football. M&T is the Official Bank of the Buffalo Bills and the Baltimore Ravens, where they have naming rights in Baltimore. This campaign had to utilize the same creative in both football markets AND work in their non-football team markets. So all of the creative was made with three variations (even the television spots). There are hundreds of files between ads, posters, banners, brochures, stickers, out-of-home, radio, and TV. This campaign lasted for two seasons and the Buffalo market utilized Fred Jackson as a spokesman for a season.

This type of three-pronged campaign takes a lot of organization, planning and attention to detail.